WebJun 27, 2016 · The customer-based brand equity is a set of brand-related associations held by the consumers in their memory (Keller, 1993). The current article aims to identify the various determinants of customer-based brand equity in the banking industry and to … WebSep 1, 2015 · This study proposes and tests a customer-based brand equity model for ethic restaurants through incorporating customers’ authenticity perceptions with four core components of brand equity identified by Aaker (1991). As discussed earlier, authenticity can help an ethnic restaurant create a unique identity and image in customers’ minds.
Prominent Determinants of Consumer-Based Brand Equity
WebJun 27, 2016 · The customer-based brand equity is a set of brand-related associations held by the consumers in their memory (Keller, 1993). The current article aims to identify the various determinants of ... WebValue Based Care and Social Determinants of Health (certified) Data Assessment, Data Quality, Management, Governance and Analytics Innovation: IP, Products, Proof of Concept the past is a foreign country meaning
Determinants of the brand equity: A verification approach in the ...
WebApr 2, 2016 · The objective of this article is to establish the variables that affect the customer-based brand equity (CBBE) of newspaper brands. A survey of local newspapers was undertaken, among consumers in India, to establish a brand equity model for newspapers, based on Aaker’s CBBE theory. ... , title={Structural equation modelling … WebMar 1, 2008 · The authors propose a means to report customer equity that enables investors—the “consumers” of financial reports—to monitor firms' performance with respect to their customer assets. Furthermore, they develop a specific model for Netflix and apply it to quarterly data from September 2001 to September 2006. WebMay 1, 2005 · Determinants of the brand equity: A verification approach in the beverage industry in Turkey - Author: Eda Atilgan, Şafak Aksoy, Serkan Akinci – This research … the past is another land